I build marketinginside growing startups.
Paid acquisition, growth, and building the whole marketing function from zero.
Hiring marketer #1
Head of Marketing
at HypefySince Feb 2026The AI platform that plans, matches and executes influencer campaigns for brands like NIVEA, PepsiCo, Samsung and McDonald's.
The AI matches brands to creators. I get the brands there.
- 0posts
- 0campaigns
- 0markets
Native Teams2021 to 2026Employee #6 to €40M ARR.
Joined as a marketing manager in year one, left as Head of Marketing Strategy.
- Paid
- SEO
- Funnels
- Lifecycle
- New markets
- 500%+ ROI vs. lifetime value
- 30%+ growth every quarter
- Inbound the primary lead source
Marketing that can't show up in a revenue number is theater. Sometimes theater is fine. Know which one you're doing.
Everyone has opinions about what works. Almost nobody has data. Be the second kind of rare.
If a channel can't sit in a media plan and be judged on the same currency as everything else, it's a hobby.
Sep 21, 2026The 5% You're Leaving on the Table Before the Holiday RushGoogle reports a 5% average conversion lift for merchants following its AI feed guidance. The feed is the one Q4 fix most PPC teams file under someone else's job.Read the post
Sixty-nine markets so far. Want to work together, or ask me something?